Egyptian streetwear
NOT SO
BASIC
Three years of testing fabrics before they ever become a piece. Distinctive styles, considered materials, and nothing that looks like everything else.

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Pieces worth the double-take.
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The brand
Three years of getting the details right
notsoobasic began three years ago with one rule: nothing ships until the fabric proves itself. Every material is tested before production, and every drop is built around distinctive styles and considered fabric choices.
About UsTested fabrics
Materials are trialled first.
Distinctive styles
Designed to stand apart.
Nationwide delivery
Bosta, 3–4 business days.
Promotional space
Free delivery on orders over 1,500 EGP
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Shop the dropFollow the drops
New pieces land on Instagram first.